Dan Gillmor's Mediactive interesting read for new media journalists...and consumers!

All is not lost in the world of journalism according to Dan Gillmor's new online book, Mediactive. Gillmor is the Director of the Knight Center for Digital Media Entrepreneurship at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. The book is reviewed here, and here.
Gillmor's blog.

From the Author: Who Is This [Book] For?

"I don’t really expect to persuade everyone to jump off the couch and become a mediactivist. That would be wonderful, but it’s not going to happen. If you are still sitting back in the cushions, though, maybe I can help you imagine the results of leaning forward and demanding something better than you’re getting, so that you’ll be better informed about the things that matter to you."

 Here's what other Journalists had to say about Mediactive:

“Dan Gillmor has thought more deeply, more usefully, and over a longer period of time about the next stages of media evolution than just about anyone else. In Mediactive, he puts the results of his ideas and experiments together in a guide full of practical tips and longer-term inspirations for everyone affected by rapid changes in the news ecology. This book is a very worthy successor to his influential We the Media.”

--James Fallows, Atlantic Magazine, author of Postcards from Tomorrow Square and Breaking the News