He holds a Bachelor of Arts in Telecommunications, a M.Ed. in Educational Technology and a Ph.D. in the cultural foundations of education from Kent State University.
McCoy has created numerous award-winning documentaries and public affairs programs for Western Reserve Public Media/WNEO and WEAO PBS Channels 45 and 49. His primary research area is the impact of social media technologies on learning, and his teaching areas include video/audio aesthetics, the global impact of social media, media writing and digital media technologies. He has authored articles in a variety of journals and written chapters for two books.

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