Tuesday, December 8, 2015

Tyler Lance's Internship Experience:

This past summed I interned with the Mahoning Valley Scrappers, a minor league baseball affiliate of the Cleveland Indians, as a promotions and marketing intern. My role was being in chafe of scoreboard graphics on game days. I learned a lot about how media works behind the scenes in professional sports organizations, in addition to a lot of other things about graphics and the day to day operations of a sports  organization.

I learned how to use different sports graphics in different situations. My role was operating the scoreboard graphics. I was in charge of putting different players' head shots up on the scoreboard depending on who was at bat. I also was in charge of putting different in-game situational graphics up on the scoreboard. An example of that is if there was a pressure packed situation in the game, I would put up a graphic that said "make some noise," to try to encourage the fans to get really excited and cheer the team on. The goal of this was to make the game more interesting for the fans and even give people a good laugh if I timed a short video clip correctly. An example of this happened one time when when the opposing manager came out of the dugout to argue about a call the umpire made. I played a short video clip that said, "there's no crying in baseball."

I would rate this internship experience as a very valuable one. I learned a lot about media promotions, marketing, and graphics applied to the context of a professional sports organization. I am very grateful to the Mahoning Valley Scrappers for the opportunity they gave me to be an intern with their organization this summer.

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